Dr. Prafulla Agnihotri

Dr. Prafulla Agnihotri holds a Master’s Degree in Management Studies (M.M.S.) and Ph.D. in International Marketing Strategy area from Jamnalal Bajaj Institute of Management Studies, Mumbai. He has about ten years experience in the industry- in sales, marketing and training, and over eleven years of experience in academics. He has also completed a post-graduate Diploma in Training and Development from Indian Society for Training and Development (ISTD), New Delhi. He is a Full Professor in Marketing group at Indian Institute of Management (IIM) Calcutta. He teaches courses in Marketing Management, International Marketing, Services Marketing and Strategic Brand Management. He is also the Chairman of Career Development and Placement Cell and also of IIMC Employees Recreation Club at IIM Calcutta.

His major research interests are in Brand / Marketing Audit, International Marketing Strategy and Global Competitiveness areas. Currently, he is researching on the role of home country government in promoting the global competitiveness of the firms emerging from that country. He has over twenty research papers published in several refereed reputed journals and magazines at national and international levels. His research paper titled “Innovation and International Marketing Strategy - Sources of International Competitiveness: A Study of Automobile Industry” received the best research paper award at the 10th International Annual Convention on Strategic Management for Firms in Developing Countries organized by Strategic Management Forum in association with S. J. Mehta School of Management, IIT Bombay in May 2007.

He was declared the Best Teacher in Marketing Management at 16th Business School Affaire and Dewang Mehta Business School Awards in September 2008.

As a professional corporate trainer, he has been conducting corporate training programmes for over fourteen years and has conducted several programmes in sales, marketing, strategy, and customer care and CRM areas. He has so far conducted his training programmes and workshops in India and France.

He is a visiting faculty with Euromed, Marseille Provence (an EQUIS Certified B-school), and CERAM, Sophia Antipolis, France and teaches the courses of Marketing, International Business and International HRM to their students of MBA.

He is a member of Indian Society of Applied Behavioural Science (ISABS), New Delhi and is a consultant on the panel of Export Import Bank of India part from being on the advisory board / editorial panel of three business schools.

He is also associated with few social organizations and NGO in Child Welfare and Environmental Protection areas.